The project
Stop Playin Entertainment built the OK Ford Careers website, a custom recruiter CRM and recruitment creative for the Oklahoma Ford dealer recruiting project with technical recruiter Megan Lamey. The work connects a public careers destination with a recruiting application and a set of campaign assets.
What was delivered
- Careers website at okfordcareers.com
- Custom recruiter CRM
- Recruiter video
- Four recruitment ad approaches: Senior Master, ASSET, A Day in the Life and Apply
Four creative approaches, one careers destination
The cinematic portrait emphasizes the technician. The motion-graphics explainer introduces a program message. The painted workday story gives the role a narrative treatment. The paper-collage piece makes the application message visually direct. Their shared context is the careers website and recruiter handoff.
Watch each recruiting piece
Ford Oklahoma Dealers / Megan LameySenior Master: technician recruitment portrait
The cinematic portrait approach in Stop Playin's Oklahoma Ford dealer recruiting campaign.
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Ford Oklahoma Dealers / Megan LameyASSET: recruitment motion-graphics explainer
A motion-graphics explainer approach within the Oklahoma Ford dealer recruiting project.
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Ford Oklahoma Dealers / Megan LameyA Day in the Life: painted recruitment story
The painted-story approach in Stop Playin's four-part Oklahoma Ford technician recruitment creative.
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Ford Oklahoma Dealers / Megan LameyApply: paper-collage recruitment creative
A paper-collage treatment that gives the Oklahoma Ford dealer recruitment message a direct visual presentation.
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Ford Oklahoma Dealers / Megan LameyOK Ford Careers: recruiter video
The recruiter-video piece featured with Stop Playin's OK Ford Careers website and custom recruiter CRM project.
Explore the work →A connection between creative and software
A recruitment campaign has both a public message and work for the recruiting team to manage. This project is a concrete example of Stop Playin delivering the creative and the supporting software. A new recruiting system should be scoped around the employer's actual roles, existing process and approved requirements.
Who built OK Ford Careers?
Jae, founder of Stop Playin Entertainment in Oklahoma City, built the careers website and custom recruiter CRM for the project with technical recruiter Megan Lamey. Visit the live careers site.
Results and project credits
This story documents the website, recruiter CRM and creative delivered. Verified application counts, hires and campaign return are not published here. Project: Oklahoma Ford dealer recruiting / OK Ford Careers. Recruiting contact featured in the project: Megan Lamey. Creative and development: Stop Playin Entertainment, led by JAE DontPlay.