The piece
Featured name: Ford Oklahoma Dealers / Megan Lamey · Production: Stop Playin Entertainment / JAE DontPlay
A motion-graphics explainer approach within the Oklahoma Ford dealer recruiting project.
The creative approach
The ASSET creative is presented in the portfolio as the campaign's explainer treatment. Motion and organized copy give it a different entry point from a technician portrait or a day-in-the-life story.
What this piece demonstrates
An explainer should make the opportunity and next action understandable. Detailed eligibility, training and hiring information belong in employer-approved copy and the current careers destination.
The wider project
Credits and scope
Creative production by Stop Playin Entertainment, led by JAE DontPlay in Oklahoma City. Explore the wider project and related studio work through the links on this page.