Give the name a place in the music
A song can introduce the business, carry a campaign theme or turn a phrase into a hook people can remember. The brief starts with the audience, the name, the tone and what the music needs to communicate.
Plan for the actual use
A full song, a short ad hook and a logo sting solve different jobs. Tell us where the audio will run and which edits or versions are needed. We agree on the deliverables and intended usage before production.
Lyric Lab and Brand Songs
Lyric Lab is Stop Playin's in-house AI songwriting product for writers, rappers and producers. Brand Songs is a related productized service with its own web app. The work demonstrates how original music and a custom software experience can support the same brand offering.
Bring the audio into the campaign
A brand song can sit alongside motion graphics, a social edit, an animated logo or a launch page. The visual and sound direction should support the same message, with a clear call to action when the piece is an advertisement.
Request a song brief
Send the business name, pronunciation, audience, references for mood and the intended platforms. Song projects and usage are quoted around the agreed brief. The low-ticket video-editing offer is a separate product.