Ford Oklahoma Dealers / Megan Lamey

Ford Oklahoma Dealers / Megan Lamey — Senior Master: technician recruitment portrait

The cinematic portrait approach in Stop Playin's Oklahoma Ford dealer recruiting campaign.

By JAE DontPlay, founder and creative lead · Published

Ford Oklahoma Dealers / Megan Lamey · Recruitment video · Client creative · Open the video file

The piece

Featured name: Ford Oklahoma Dealers / Megan Lamey · Production: Stop Playin Entertainment / JAE DontPlay

The cinematic portrait approach in Stop Playin's Oklahoma Ford dealer recruiting campaign.

The creative approach

The published campaign presents Senior Master as a technician-centered portrait. It gives the experience and identity of the role a different visual treatment from the campaign's explainer and collage pieces.

What this piece demonstrates

A recruiting campaign can speak to different experience levels while sending interest to the same careers destination. The role requirements and claims need employer approval.

The wider project

Read the Ford Oklahoma Dealers / Megan Lamey project story

Credits and scope

Creative production by Stop Playin Entertainment, led by JAE DontPlay in Oklahoma City. Explore the wider project and related studio work through the links on this page.

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