The piece
Featured name: Ford Oklahoma Dealers / Megan Lamey · Production: Stop Playin Entertainment / JAE DontPlay
A paper-collage treatment that gives the Oklahoma Ford dealer recruitment message a direct visual presentation.
The creative approach
Apply is the campaign's collage-style creative. Its place in the series shows how one recruiting destination can be supported by several visual treatments instead of relying on a single ad style.
What this piece demonstrates
The application message needs a clear destination. Creative variation becomes more useful when the response path and recruiter handoff stay consistent.
The wider project
Credits and scope
Creative production by Stop Playin Entertainment, led by JAE DontPlay in Oklahoma City. Explore the wider project and related studio work through the links on this page.