How a video moves through the studio
Stop Playin combines human creative direction and editing with AI-assisted production where it fits the brief. The agreed business facts and source assets anchor the work. Custom AI scenes are scoped separately from standard editing.
You work directly with Jae, who shapes the hook, script, visual pacing and sound. A tool can create material; the finished ad still needs a clear message and a deliberate edit.
The six-step workflow
Brief
Choose the audience, offer, channel and one next action. Agree on the length, deliverables, deadline and cost.
Asset review
Check your files for usability and rights. Confirm names, product details, prices and contact information against the brief.
Hook and script
Shape the opening around the strongest relevant detail. Write the shortest copy that explains the offer and next step.
Production and edit
Use supplied footage and imagery, with separately agreed AI scenes if needed. Edit timing, captions, brand elements, music and effects into one coherent sequence.
Human review and revisions
Review factual copy, legibility, continuity, framing and sound before the draft is sent. You review the draft and return consolidated feedback within the agreed scope.
Approval and delivery
Approve the finished edit, pay the balance and receive the agreed unwatermarked exports. Standard short packages include vertical and square versions.
The One Offer, One Action brief
Our working brief uses five decisions: one audience, one offer, one proof point, one action and one delivery format. It is a production framework, not a claim about conversion rates.
- Audience: who should recognize this as relevant?
- Offer: what exactly is available?
- Proof: what real detail or asset supports the message?
- Action: where should a viewer go next?
- Format: where will the finished video be used?
AI use and factual accuracy
Illustrative concepts are labeled. A generated scene must not be presented as a real property, inventory item, patient result or customer endorsement. You approve the business facts before publication. We discuss material rights and any extra licensing requirements in the scope.
Timing, payment and handoff
The 15–30 second package includes a hook, short script, captions, music, your branding, vertical and square exports, and one revision round. A first draft is scheduled within 3 business days after the deposit, agreed brief and usable files arrive. The 1–2 minute package has a 5-business-day draft schedule and two revision rounds.
Pay 50% after the scope is agreed. The balance is due after approval, before final delivery. Additional concepts, extra revisions and project files require a separate agreed scope.