The direct answer
Send original phone footage, your approved offer, your branding and one next action. Clear usable files matter more than a large folder of disconnected clips. Decide the intended channel before filming so the composition fits the final export.
Capture useful coverage
- Clean the lens and check the subject is in focus.
- Use steady light and avoid a bright window directly behind a face.
- Record a wide view, a closer detail and a real action that shows the product or service.
- Hold shots long enough for an editor to choose a clean start and end.
- Record clean speech if it belongs in the ad; reduce nearby music and machinery.
Keep the facts attached
For inventory, identify the real vehicle. For a listing, label the rooms and confirm the address. For a service, supply approved wording. An editor should not have to guess prices, eligibility, names or the booking destination from a clip.
Share originals
Use the original images and video files when possible. Avoid sending only screen recordings or videos re-downloaded from social platforms. Include your logo separately, plus brand colors and any required copy. Confirm you have permission to use the people, footage and images in the campaign.
Write a short brief
Use five lines: audience, offer, proof point, action and format. Example: local buyers; a featured vehicle; genuine interior and walkaround footage; view the listing; vertical social ad. That gives the editor a clear decision framework without prescribing every cut.
Before you send
Check files open, remove unrelated material and mark any clip that must not be used. Explain your deadline and who will consolidate feedback. We review the material and agree on a scope before payment.