The direct answer
Keep creative delivery, campaign performance and business outcomes separate. An exported ad proves the creative was delivered; it does not prove the ad generated customers. Use campaign and sales records before making a performance claim.
Three levels of evidence
- Delivery: the actual edit, length, formats, versions and approved destination.
- Campaign: dated platform reports with spend, reach, views, clicks and the relevant measurement definitions.
- Business: qualified inquiries, booked calls or sales matched to a defined source and time period.
Keep the comparison fair
Record the campaign objective, audience, offer, dates, budget and landing page. If those change between creative versions, do not attribute every difference to editing. Note what was changed and what cannot be isolated.
Record qualitative feedback properly
A client’s comment about clarity, speed or collaboration can be useful when permission is given to publish it. Quote their actual words and identify the context. Do not convert a positive comment into a claim about revenue.
A case-study checklist
- The business goal and original brief.
- What assets were supplied and what was produced.
- The exact deliverables and launch status.
- The source and period for any reported metric.
- A permitted client quote, if available.
- Limitations, including outcomes that have not been measured.
How we present our work
Our current project pages describe the creative and delivered assets. Concept pages are labeled. Where verified campaign performance has not been published, we say so. This keeps examples useful without asking the reader to rely on invented numbers.