The work spans more than the edit
Stop Playin's published project includes a careers website, custom recruiter CRM and recruiting video for the Oklahoma Ford dealer recruiting project with technical recruiter Megan Lamey. The campaign also includes four separately presented creative approaches.
Several styles, a shared destination
Senior Master is the cinematic portrait treatment. ASSET is the motion-graphics explainer. A Day in the Life uses a painted story approach, while Apply uses paper collage. Each offers a different introduction to the recruiting message and links the broader campaign with OK Ford Careers.
The destination has a practical task
The public careers website presents technician opportunities and a recruiting contact. The studio's portfolio also documents a custom recruiter CRM. Those deliverables illustrate why a campaign should be scoped with its destination and internal handoff in mind.
Plan the handoff before buying traffic
For another recruiting project, identify the actual role, the current application process and the person responsible for responding. Decide whether a short expression of interest is useful before a formal application. Existing ATS features should be considered before building a parallel process.
Measure the stages separately
Creative delivery, candidate interest, completed applications, interviews and hires are different events. A meaningful results story needs data from those stages and a clear time period. The current production breakdown does not invent application or hiring numbers.
Use a connected brief
Bring approved role details, candidate requirements, the current careers URL and access to the people who manage recruiting. That information lets the creative, landing experience and operational scope support the same task.