The creative practice
JAE DontPlay is the founder and creative lead of Stop Playin Entertainment in Oklahoma City. His music and film work sit alongside business ads, motion graphics and original animation. BOUNCE and Blood Brothers: Project Genesis are part of that original creative practice.
The software work
The published portfolio includes the OK Ford Careers website and recruiter CRM, Grind Prep Academy's website, the BrushworX contractor brand and site, and in-house products such as Lyric Lab. These are different deliverables, but each has an audience and a defined next action.
Why the agency positioning changed
AI Growth & Automation Agency describes the combined offering more clearly than a menu centered only on video duration. A business can buy a short edit, or scope a connected project involving a website, internal tool and follow-up. The first conversation should establish which outcome actually needs work.
What growth engineering means here
At Stop Playin, growth engineering means connecting creative advertising, custom software and practical automation around a business task. Examples include a quote request that arrives with useful project details or a recruiting campaign that reaches a clear careers destination.
Start with one bottleneck
The brief should identify what happens today, where information gets lost, who acts next and what can be measured. A rapid prototype can make the proposed change visible. Production scope then covers the workflow, access, checks and handover that the business needs.
Work with the founder
Stop Playin is founder-led. Jae handles the creative direction and project conversation. Published video prices remain available, while software and workflow projects receive a separate agreed scope.