Project at a glance
Client project · Featured name: BrushworX Construction · Creative and development: Stop Playin Entertainment / JAE DontPlay
- Logo and brand identity
- Contractor website
- Video content series
- Hands-on AI workflows and owner training
One contractor brand across several touchpoints
The BrushworX work appears across the brand mark, website and social creative. That gives a viewer a consistent identity from a short video to the place they visit next. The published portfolio documents both creative production and hands-on AI training for the owner.
Four ads, four ways into the same company
One Call. We Do It All. uses a blue motion-graphics treatment and a multi-panel layout. A Contractor Who Calls Back uses oversized type and a direct service message. From First Light to Move-In Ready follows an on-the-job progression in a vertical frame. 12 Trades. One Crew. organizes services through a bright, interface-like showcase.
The next step is part of the creative
The ads show the company name, service message and a contact or estimate direction. Some feature a photo-estimate or assistant interface as part of the presentation. A portfolio breakdown can show how that message is staged without treating a pictured interface or promotional claim as independently measured performance.
What another contractor can take from the project
Begin with the services and customer type you want to attract. Prepare relevant project assets, approved claims and a clear inquiry destination. Then decide which creative approach makes that message easiest to understand. A quote planner or follow-up workflow can be scoped around the actual intake process.
Credits and project scope
Creative and development: Jae at Stop Playin Entertainment, Oklahoma City. Featured company: BrushworX Construction. This story documents delivered work and links to individual ads; campaign conversion or revenue figures are not included.
Watch the individual creative stories
BrushworX ConstructionOne Call. We Do It All.
A blue motion-graphics brand ad that places BrushworX's name and contact direction beside a changing service story.
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BrushworX ConstructionA Contractor Who Calls Back
A typography-led commercial built around the practical frustration of trying to get a contractor response and a unit ready.
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BrushworX ConstructionFrom First Light to Move-In Ready
A vertical crew story that moves from an early start through a property-turn sequence and into a clear estimate direction.
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BrushworX Construction12 Trades. One Crew.
A bright service showcase that turns a contractor's range of work into a fast, organized vertical presentation.
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